User Experience Designer

DateHookup Redesign - Tablet

  • Role: Information architecture
  • Interaction design
  • Visual design
  • Prototyping

The redesign of focused on transforming one of the largest free dating websites into a multi-platform communication tool for singles. Results included increasing the amount of messages sent between users by 72% on desktop and 80% on mobile while doubling time spent on the platform overall. The DateHookup team worked with an agency to develop new branding and initial wireframes for the redesign. I refined this direction and created new interaction designs, visual designs, and prototypes based on user feedback and quantitative data. Additionally, I spent time handling customer support during the rollout to further understand our users needs.

See also desktop and mobile experiences 

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