- Role: Information architecture
- Interaction design
- User research
- Visual design
DIY Network originally featured a wide variety of projects including crafts and hobbies. However, as the television network changed to almost exclusively on home improvement, the website needed some remodeling. The design team's process included in-home interviews with do-it-yourselfers, examining their processes for everything. From collecting and organizing inspiration to what happens on a trip to the home improvement store, we reflected those real life experiences on the site to help our users.
A website may be digital, but the projects are very real. Whether they DIY because they want to or have to, the projects they do are personal.
Don't just tell someone how to do something, show them.