- Role: Information architecture
- Interaction design
WannaDo was a new product from The Active Network that dared to ask the question, “What have you always wanted to do?” and offered users a way not only to do those activities, but also to help friends to join in. WannaDo included a customer-facing product to make lists, connect with friends, and purchase tickets as well as a business-to-business event management tool. I was involved in the research and strategy of the site and created the interaction designs (including wireframes and prototypes).
The team spent a lot of time asking itself and potential users "What keeps people from doing what they've always wanted to do?"
Besides basic things like time, place and location, having friends want to go too could push the user to try something new.