DateHookup Redesign - Website
- Role: Information architecture
- Interaction design
- Visual design
The redesign of DateHookup.com focused on transforming one of the largest free dating websites into a multi-platform communication tool for singles. Results included increasing the amount of messages sent between users by 72% on desktop and 80% on mobile while doubling time spent on the platform overall. The DateHookup team worked with an agency to develop new branding and initial wireframes for the redesign. I refined this direction and created new interaction designs, visual designs, and prototypes based on user feedback and quantitative data. Additionally, I spent time handling customer support during the rollout to further understand our users needs.
The internet may have changed how we connect and communicate, but it doesn't always make finding love easier.
Sometimes, there is a big difference between saying who you are and showing you are.