- Role: Information architecture
- Interaction design
- User testing
The Gilt.com redesign was a multi-phased series of projects focused around optimization, customer engagement, and creating a foundation for future growth. Key parts included a revamped navigation to tie the separate Gilt Groupe properties together, improved tools for making shopping easier, and a new checkout flow.
I managed a very talented team comprising of user experience design, taxonomy and research while at Gilt Groupe. Additionally, I met and worked with project managers, product managers, engineers, and executives to make sure that what my team was doing aligned with the company’s overall priorities. Results of the redesign included increased conversion across all Gilt properties.
Iterate, test, repeat. Simplify, iterate, test, repeat. Then test more.
We wanted our checkout to be as fast as our flash sales.