- Role: Information architecture
- Interaction design
- Visual design
The redesign of DateHookup.com focused on transforming one of the largest free dating websites into a multi-platform communication tool for singles. Results included increasing the amount of messages sent between users by 72% on desktop and 80% on mobile while doubling time spent on the platform overall. The DateHookup team worked with an agency to develop new branding and initial wireframes for the redesign. I refined this direction and created new interaction designs, visual designs, and prototypes based on user feedback and quantitative data. Additionally, I spent time handling customer support during the rollout to further understand our users needs.
We wanted it to feel like it was easy to start a conversation, the activity feed design helped give people more reasons to say "Hi."
With touch UI, how something "feels" is as important any other aspect of the design.