DateHookup Redesign - Website
- Role: Information architecture
- Interaction design
- Visual design
- Prototyping
The redesign of DateHookup.com focused on transforming one of the largest free dating websites into a multi-platform communication tool for singles. Results included increasing the amount of messages sent between users by 72% on desktop and 80% on mobile while doubling time spent on the platform overall. The DateHookup team worked with an agency to develop new branding and initial wireframes for the redesign. I refined this direction and created new interaction designs, visual designs, and prototypes based on user feedback and quantitative data. Additionally, I spent time handling customer support during the rollout to further understand our users needs.
The internet may have changed how we connect and communicate, but it doesn't always make finding love easier.
A chart trying to encapsulate the user's journey through a dating website. Questions reflect the original experience while opportunities address some potential ideas to improve the experience.
The localized activity feed highlights that DateHookup has a lot of active users (especially in larger markets) and helps to showcase their personality. The goal is help users find new things to talk about with potential dates and make communication more open.
Sometimes, there is a big difference between saying who you are and showing you are.
Above is a sample of what a user's profile and chat window look like. The profile focused on the user's photos instead of stats, and we began allowing users to share more than just standard profile photos of themselves and start including pictures of things they love. Multiple chat windows allowed users to talk to more than one person at a time.